The Inside Story

Posted: Oct 12, 2016 | Category: Spotlight

Since 1951 when we were founded by the Travis County Medical Society, it has been our responsibility and privilege to be the provider and protector of the Central Texas blood supply.

We’re honored to call this community “home” and all of you “family.” Truly, Central Texas is in our blood.

However, in reflecting on our 65 years in the Greater Austin area we came to a realization. With thousands of newcomers moving here every year, many in our growing community don’t know us. And our name and brand identity do not clearly reflect our mission or what we believe as an organization.

We boldly believe that the local blood supply is a precious shared resource that bonds us all, and one of the few things with the power to bring our diverse community together.

So one year ago, we embarked on a journey to create a bold new identity that would both reflect what we believe and speak directly to our mission: to provide and protect the community blood supply, to inspire Central Texans to save lives locally, and to always treat everyone we serve as Family.

The mission is not changing. Never will. However, we are proud to announce that today our name is changing to better reflect the mission and the essence of who we really are.

The Blood Center of Central Texas is becoming . . .

We Are Blood Logo

When you call someone “blood,” it’s simply another way to call that person “family.” This colloquialism was the inspiration for our name, We Are Blood. It’s a name that makes a statement. It’s not only a literal description of what we do, it’s a declaration of what we believe – that our local blood supply is something that brings our community together.

A complete transformation to We Are Blood doesn’t just happen overnight. It will require a transition. As the rollout unfolds over the coming weeks and months, you will see new signage, updates to the look and feel of our donor centers and a gradual transformation of our delivery vehicles and bloodmobiles.

We are thrilled to be launching our new identity today. But as different as we look, we’re still the same – the same local 501(c)(3) organization, the same provider and protector of the Central Texas blood supply, the same people.

We just wanted you to know.

Keep up to date on the transition at WeAreBlood.org.